In this house, we’re focusing on every detail of what it takes to turn an idea into a thriving company. Nestled on the edge of the Financial District with long hallways, bright interiors, and exposed brick walls, General Assembly is the perfect place to get inspiration flowing. With roundtable conversations, advice from experienced creatives, and personal meetings to fine-tune your plans, you’ll leave this house with a solidified checklist for getting your product to launch or IPO.



SESSION 1: From Idea to IPO

October 26th, 9:00am

The best startup ideas are formed from the intersection of a real customer problem and your personal strengths and passions. Hear speakers discuss how they were able to turn their personal strengths and passions into an enduring business. During this event, you will learn how to form, communicate, and analyze startup ideas, and learn about the different types of exits available to startup founders.

SESSION 2: Taking The Leap

October 26th, 2:00pm

SESSION 3: Come Back With Confidence

October 27th, 9:30am

Ida Linden

A self-described beauty junkie, Ida Linden is the Founder & CEO of Lovelyloot, your personal virtual beauty organizer. With a background in communications and PR, Ida has also worked with organizations ranging from Fortune 500 companies such as Genentech, Hewlett Packard and VMware to educational nonprofits like Teach For America. She loves helping people create engaging ways to tell their story, gain visibility and build their brand.

SESSION 4: Go To Market

October 27th, 2:00pm

Stamina in a creative career comes from spiritually infusing majesty into the mundane. These two creatives pull back the curtain on their experiences ranging from neighborhood art initiatives, corporate branding, commissioned design, and visual art mentorship workshops. Chelsea and Laura will guide you through a vibrant morning, leaning on tested wisdom to facilitate a dialogue about what works when you’re mentally and emotionally blocked. Let your inner artist shine during a fear-free collaborative session that culminates in a hand-produced keepsake. Come away with tools on how to revive your inner artist and satisfy your thirst for creativity.  

Sally Rogers

Sally Rogers began her foray into good food by leaving a corporate career in 2016 and starting Nibble (a healthy snacking company) and The Pickle (an editorial). She recently co-founded Parsnip, a platform that makes it easy for brands to find the right partners. She is a good food system advocate and consultant, advising companies like Fare Resources and The Good Food Foundation on branding, strategy, and communications. She Chairs the Slow Food San Francisco Board, advises The Cooking Project, and is on the leadership team of Ellevate San Francisco.

Daniela Bolzman

Daniela Bolzmann is a leader in Amazon growth marketing, technology, and life design. As a serial entrepreneur, she develops high-growth launch strategies for startups. Scaling and selling her B2B logistics platform inspired her to develop go to market strategies for brands to launch, sell and scale on Amazon. Daniela’s growth strategies are pivotal in helping launch brands with profitable products on Amazon quickly and easily to grow their profits and scale without overwhelm. Her work with startups to established CPG brands spans across many verticals including office products, gourmet, grocery, pet, and home and kitchen.

Priyanka Kedia

Priyanka Kedia is the founder of Ayva Jewelry. She creates jewelry to empower women in their professional and personal lives. After spending nearly a decade working in corporate America for companies such as Safeway, Treasury Wine Estates and managing their multimillion dollar brands, Priyanka knew what truly drives conversions, and sold-out launches —it’s not by creating another beautiful piece of jewelry but instead focusing on how well you connect with the people you’re trying to help.

Ayva has landed coverage in print outlets around the world, including winning the prestigious A’Design award.

Priyanka holds a degree in Accounting and Finance as well as a CSCP for Global Supply chain management.

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General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide. As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

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