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HOUSE PROGRAM

SESSION 1: Build Your Web Presence

October 26th, 9:00am

Whether you’re looking to establish yourself as an online thought leader or simply create a clickworthy website, join us in this 3-hour crash course on web presence.

Kate Bunina is Managing Director of the Bay Area at U+, the digital product studio and incubator. She’s also an ex-Art Director, mentor at Founder Institute and occasional speaker. Kate focuses on building startups and digital products, brainstorming, user experience, design and managing projects. She’s also passionate about art, traveling, psychology, as well as empowering and supporting the people around her.

SESSION 2: I Made an App. Now What!?

October 26th, 2:00pm

You’ve done the hard part and built an app. But now, the challenge is getting the word out about your amazing product in one of the most competitive, dynamic markets in the world. Learn from industry experts about how to make your product stand out through creative marketing.

Tash Jefferies is a Digital and Social Media Strategist with a commitment to helping people to be their best authentic and brightest selves in the online space. Her additional accolades and titles include Best-Selling Author, Top 50 Health Tweeter according to The Huffington Post, TV Show Producer, Writer, and Host (Cable and Online Shows), Sales and Marketing Expert, and mentor to both the 500 Startups and Runway Incubators in the Bay Area.

Jeanne Lewis is a seasoned creative with a background in branding, marketing and UX design. After 12 years as an art director with Time Inc. Jeanne took the plunge into the world of startups by launching Creativebug.com, an online video subscription platform. Creativebug was acquired by AT&T / The Chernin Group in July 2014. After staying on with Creativebug for one more year, she left to take time off and work on her current venture, Capsure. Read more about Jeanne’s journey with Capsure and her advice for first-time founders in Baptism by Fire.

Roz Chinchiolo joined Fetch in November of 2014 and is the Managing Partner of the San Francisco office where she looks over all accounts and operations. She joined Fetch from Razorfish where she developed her digital expertise across their San Francisco, Sydney and Melbourne offices. She spent 8 years managing a range of high-profile accounts including Shutterfly, eHarmony and Hulu. During this time she got to experience the rollercoaster that is the digital landscape and gain invaluable perspective that she brings to her clients at Fetch. Roz holds a BA honors degree in French, Psychology and International Relations from the University of California. She is also a certified yoga teacher and enjoys spending her weekends with her family and red wine.

Caroline Ingeborn is the President and COO of Toca Boca, the leading kids brand on the app store. Her passion is to build play experiences together with kids and empowered teams across categories and geographies. The focus is on play, quality and inclusivity. Together with the Toca team they reach millions of kids every month. Caroline is also engaged in helping start ups get off the ground in various capacities.

Yann Kronberg

Yann Kronberg has over 15 years of technology management experience in the software, open source & Ad Tech industries, including multiple successful start-up ventures and one IPO. He has a proven background in building world-class products for the AdTech, big data Industry & Data Science. When he is not researching the latest optimization algorithm, he spends his time exploring the ethereum project.

 

Yann currently serves as the CTO of Zazmic a Service provider specializing in big data, data science & AdTech,  where he managed the Product and Technology Team, which comprised of 180 staff globally 

SESSION 3: Beyond Pink: Marketing to Women

October 27th, 9:30am

Thankfully, we’ve moved beyond the days of pink flowery posters being the only thing believed to reach a female audience. But with this new shift comes an entirely different strategy needed to reach the power women you want to stand behind your product. Here, you’ll be able to thoughtfully develop a plan to effectively reach the women of your market.

Christina Topacio is the Founder + CEO of JIG+SAW, a global creative community for female entrepreneurs and creatives. Her vision for JIG+SAW was inspired by her own personal need for a creative and communal workspace and community for herself. Prior to creating JIG+SAW, Topacio led global marketing campaigns for leading consumer brands as a Senior Marketing Executive.

Dava Guthmiller is the founder and Chief Creative Officer at Noise 13, a branding agency focused on lifestyle. She keeps her eye on the bigger business vision while developing strategy and brand for a partner style process. She is also the co-founder of In/Visible Talks, a conference about the creative process; a Governor for Slow Food CA, and an advisor for partner brands.

Anna Duckworth is a writer, editor, and content strategist from the Great White North (read: Toronto). She's the managing editor of The Alpine Review; co-founder of Buckslip, a weekly newsletter named one of the best of the year in Wired by Bruce Sterling and Warren Ellis; and former Head of Content at hmbldt, a cannabis-based health and wellness company. She now runs her own consulting practice, advising and developing content for brands with left-of-center missions—especially those in the cannabis, wellness and beauty spaces. Otherwise, she's a certified pilates teacher, a glutton for real-life newspapers and magazines, a lover of the outdoors (and a good cry), and a maker of a mean granola. She sleeps in Venice—most nights.

Estrella Jaramillo is the cofounder of Bwom, a mobile platform for women's intimate health. Originally from Spain and currently in NYC, via of Germany, Estrella leads the expansion of Bwom into the US market, breaking taboos about women's sexual and intimate health and raising awareness about prevention.

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In the Go To Market home, we’re looking at the steps to take your app, product, and idea to the market, and how to effectively promote it once it’s there. We'll be taking over the beautiful General Assembly space, which is specially crafted for technology, marketing, and more. We’ll discuss product-market fit, fresh ways to market to women, and a how you grow the audience of your app. Walk away from this house with a strategic plan for how to get your work in front of the right eyes.

WOMEN's HEALTH

 
 
 

THANK YOU TO OUR HOUSE SPONSORS:

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Starting Something
Find Your Coach
StoryPOWER
Social Responsibility
Founders Meet Funders
Go To Market
Small Business Success
Striking Gold
Unplug
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