Rebecca Alvarez Story

Founder and CEO Bloomi

Delightful Products for Better Health


Salon - Panel

Doesn't it seem like we're always trading pleasure for the ideal healthy lifestyle? While there’s nothing wrong with trading some unhealthy habits for new ones that can nourish us and enrich our lives, we often forget how essential it is to just do things for the sheer pleasure of the experience, and how much that can actually impact our health. In this session, we’ll indulge in a conversation with leading CEO's who have created beautiful products that help us live healthier lives, without sacrificing pleasure.

Rebecca Story is the Founder and CEO of Bloomi, the leading marketplace for clean intimate care products. Bloomi offers a full spectrum of hygiene, menstrual care and sexual wellness items. Bloomi is backed by Pipeline Angels and Oakland Startup Network. As an entrepreneur and respected thought leader in sexual health, Rebecca is a subject-matter expert and advisor on sexual education, entrepreneurship and diversity initiatives. She has been named a “Latina Trailblazer” by Forbes for normalizing conversations about sexual wellness and featured in numerous publications including Elite Daily, Cosmo, Bustle, Refinery29 and more. Prior to Bloomi, Rebecca designed and led a variety of clinical research projects across medical devices, IVD and consumer products. She has a proven track record bringing products to market with successful management and execution of clinical studies and obtaining FDA approval at both start-ups and large biotech companies. Rebecca earned her BA in Women’s Health & Sexuality from UC Berkeley and her MA in Sexuality Studies from San Francisco State. A start-up lover, she also took international business courses at Stanford GSB. Rebecca currently resides in Oakland with her husband and two daughters.

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